Local Services / Health & Wellness
How a cryotherapy studio generated $30,000 from a single email campaign
US Cryotherapy
US Cryotherapy Walnut Creek had built up a database of 3,071 contacts over time — a mix of cold leads who had expressed interest but never booked, and past clients who hadn’t returned in months. Without a reason to come back, most of them were sitting idle. We built a seasonal, time-limited offer campaign designed to spark replies, fill a fixed number of spots, and pull dormant contacts back into bookings.
Overview
Most of those contacts were inactive not because they were “bad leads,” but because there was no timely, compelling reason to re-engage. The campaign gave them one: a clear seasonal story, a fixed number of spots, and a simple reply-based CTA.
What we Built
We designed and launched a seasonal “Bikini Season is Around the Corner” email campaign built around a specific, time-limited offer: - 10% off a 5-session pack - Available until March 24th - Only 20 spots We deployed a story-driven email built around a relatable character (Sarah, a 42-year-old who avoided swimsuits for years), written to mirror the exact feelings of the target audience. Instead of a calendar link, we implemented a clear, low-friction CTA: → Reply to this email with your contact number. The first email received an overwhelming response and produced 12 replies. For the remaining 8 spots, we deployed scarcity and deadline emails, and all 20 spots filled within days.
The Result
All 20 spots booked at $1,500 each, generating $30,000 in revenue from a single email campaign sent to an existing list. Cold leads came back, and past clients who hadn’t visited in months returned. The key was timing (pre-summer), a specific goal (bikini body), and a story that resonated with a compelling reason to act now.
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