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Education / Membership

Membership LTV Doubled

Drone U

We built a conversion-focused funnel that improved recurring growth, reduced churn, and increased customer value.

Measured impact

110+

average monthly signups

15% to 8%

churn

$141 to $285+

LTV

This was our biggest sales year ever.

Rob Burdick, Co-Founder, Drone U

The problem

Drone U had a loyal audience and great content, but the business relied on word of mouth and occasional promotions. There was no structured funnel, no automated nurturing, and no clear path from content to a paying membership.

Our approach

We built a membership funnel from lead magnet to trust sequence to core offer to onboarding to upsell ladder. Each step was designed to deliver value faster and make the next decision easier for the member.

The outcome

More than 110 new members per month, churn reduced from 15% to 8%, and average member LTV grew from $141 to $285 and above.

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