Ecommerce / Archery
Legend archery 260% revenue growth
Legend Archery
Legend Archery sells bow cases, quivers, and accessories to serious archers—and needed email journeys and messaging that matched how differently hobbyists and competitors actually buy.
Overview
Legend Archery is a prominent name in the archery gear space, serving both professional and hobbyist archers. The brand creates innovative bow cases, quivers, and accessories for archers who want high-quality gear at a strong price point. It has solidified its positioning in the niche with both premium and budget-friendly lines.
The Problem
The archery brand had hit a ceiling with generic batch-and-blast email. They had ambitious targets for growth, but their email channel was underperforming and not driving enough revenue. The existing email campaigns and automations were not resonating deeply enough with their core archery audience. The brand recognized that to unlock growth from email, they needed messaging that tapped into the true passions, motivations and emotional connections archers feel towards the sport.
The Solution
Our audience research revealed that there were noticeable differences between the emotions and motivations of a recreational vs. professional archer. We not only overhauled the messaging but also ensured that flows are built strategically to cater to both types of audiences.
What We Built
Audience Research & Journey Mapping: Conducted customer research to map archer journeys and uncover core motivations around mastery, connection, and self-expression. Segmented Flows & Personalization: Implemented personalized segmented flows based on previous purchase behavior—post-purchase, upsell, and cross-sell flows. Rebuilt Welcome Series & Pop-up: Resonant copy and creative mirroring archery passions. Redesigned pop-up and triggered flows for on-site engagement. Optimization & A/B Testing: A/B tested creative concepts aligned to insight. Measured performance metrics and community affinity.
Client Quote
We knew our emails weren't working but didn't know why. Turns out we were sending the same message to everyone. Once the flows were rebuilt, the difference was immediate. Email went from our weakest channel to our strongest. ~ Benoit Lotter, Legend Archery
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