Coaching / Course
Launch Conversion Improved Across Core Offers
Crunch Time Coaching
A 10-step launch sequence and a $1 trial upsell turned a solid launch into recurring revenue.
Measured impact
23.15%
cumulative open rate
6.45%
main offer conversion
17.69%
one-click upsell conversion
“The emails were just killing it.”
Peter Freeman, Founder, Crunch Time Coaching
The problem
Crunch Time Coaching was launching an online course with a loyal tennis audience. The team needed a launch sequence that would convert without exhausting the list.
Our approach
We wrote a 10-step launch sequence with clear arcs, added a $1 trial upsell into a membership, and tuned the calls-to-action across each send so the story built toward the close.
The outcome
The main offer converted at 6.45%. The one-click upsell turned a solid launch into recurring revenue with a 17.69% take rate.
Want results like these for your list?
Book a strategy call and we will look at where sales are being missed and what to fix first.